DIY Business Sales Fail: Top Deal Killers | CTA
January 20, 2026
You have built a successful business in the Pacific Northwest. You know your numbers. You know your customers. You are a strong negotiator. Naturally, when the time comes to sell, the thought crosses your mind. "Why should I pay a broker commission when I can just sell it myself?" It is a fair question. On paper, cutting out the middleman seems like a smart way to maximize your net proceeds. However, the data tells a different story.
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